Pure Fitout Awarded Contract For Luxury Retailer’s First Irish Store

Pure Fitout Awarded Contract For
Luxury Retailer's First Irish Store


Pure Fitout is delighted to have secured the contract to deliver the first ever Russell & Bromley store in Ireland.

With an unswerving reputation and legacy for quality and craftsmanship at its foundation, British brand Russell & Bromley has heralded its renewed contemporary fashion aspiration and focus within recent seasons evolving into a more dynamic style authority. Luxurious breadth and diversity are demonstrated across covetable ranges with stand-out trend items putting its footwear and accessories clearly on the fashion map.

The women’s collection, a favourite on the list of many a fashion editor continues to deliver on versatility – an authoritative statement of both ankle & knee-high boots; an exciting array of dress heel silhouettes catering for any occasion and an expansive addition presented by its casual sneaker offering with a variety of technical textured styles. The brand’s signature loafer styles remain but equally do not escape scrutiny being refreshed with energetic consideration in both bold colour and fabrication.

The handbag range makes for an edited and complimentary statement - again reflecting the iconic shapes season-by-season. Day-to-night and work to weekend, ideal for anyone on-the-go and exquisitely handmade using the softest leathers and craft core materials.

From famous formal-led style staples to sharp contemporary casual sneakers our men’s collection has also been truly reinvigorated – a balanced stable-mate to the strides made across the women’s categories. All our luxurious styles have again been crafted using the finest suede and leathers bringing a sophisticated sartorial edge to any discerning modern man’s wardrobe.

The brand continues to operate over an additional 30+ stores in the UK.

The project consists of a fit out of a new flagship store for Russell & Bromley on Dublin’s Grafton Street which is one of the busiest shopping streets in Europe. Pure Fitout will utilise its in-house specialist joinery and metal workshop to manufacture bespoke items for the new store.


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